A website either pulls people in or pushes them away.
The union of images (to engage) and text (to sell) need to merge beautifully together creating a seamless flow that navigates your clients to where you want them to go.
No matter if this is your first website or a remake a well throughout design will show legitimacy, making you look established and extremely important.
Good design builds trust! The combination of good design, elements & navigation of a website will build rapport with your ideal client. It shows you are taking your business seriously and it will convert successfully.